As most other Western holidays, after its export to Japan, Halloween has become highly commercialized. Known for costumes and candies, it is the second-largest commercial holiday, with Christmas being the first. Apart from driving sales for candy and costume manufacturers, Halloween can be used to the marketing advantage of virtually any type of business - … Continue reading The Tricks of How to Use Halloween to Your Marketing Advantage
To promote an English language institution, we need to get to the core of why people in a certain geographic region learn English as a foreign language. Why do parents enroll their kids in English courses? Why do youngsters bother learning English? Back in the days, I started learning English at the age of 10 … Continue reading Marketing an English-language institution
The purpose of this post is multifold and I encourage you to look at it as if it was an origami model. Well-aware of the fact that Japan and its people are one-of-a-kind in so many ways, I find it virtually impossible to draw a definitive conclusion on why things are the way they are … Continue reading What Does It Take to Be a Japanese?